QUALITATIVE SERVICES
IN-PERSON FOCUS GROUP
Promark’s professional moderators conduct focus groups among a wide range of individuals on-site at one of our facility partners. Groups can be conducted on any topic and provides nuance to research not available through traditional quantitative research.
ON-LINE FOCUS GROUP
Promark conducts online focus groups via video chat, allowing our clients to conduct research among individuals not easily reached through in-person groups due to demographics or location. Groups can be conducted on any topic and provides nuance to research not available through traditional quantitative research.
HYBRID CONTENT TESTING
Combining quantitative research with creative content, our clients are able to test videos, graphics, and other media while gaining valuable insights into a desired target audience.
PHONE SERVICES
PHONE (CATI) PROGRAMMING
Promark has over 20 years’ experience working with one of the industry’s best telephone interviewing platforms on the market. Our programmers can program complex questions and handle complicated scripting requests with ease. Utilizing multiple checks and balances, Promark eliminates common programming mistakes.
SAMPLE FORMATTING
Sample may be received in many different formats. Promark handles all types of sample formatting to easily integrate into our CATI technology platform.
PROCUREMENT OF SAMPLE
A survey is only as good as its sample! We have the ability to purchase sample from the most trusted sample providers in the industry.
SPANISH TRANSLATION
Promark offers Spanish translation services and the ability to conduct surveys in Spanish with interviewers who are vigorously vetted in their Spanish-speaking skills.
INTERVIEWING SERVICES
Promark’s interviewers receive extensive training to guarantee unparalleled data quality.
VALIDATION SERVICES
Interviewers are monitored daily to ensure they are following industry-standard telephone interviewing protocol and etiquette. As an additional quality control measure, respondents are contacted after completion of the survey to verify its accuracy.
OPEN ENDS
Promark records every open end. We offer open-ended data in multiple forms: transcribed verbatim; transcribed verbatim with demographics appended; coded verbatims with an accompanying code list. Each transcribed verbatim is proofed for formatting and typographical errors.
QUOTA MANAGEMENT
Promark employs a dedicated team to oversee every project to ensure quotas are being met. Constant adjustments must be made throughout the course of a project to keep quotas in line. Our team has the training and knowledge necessary to make these on-the-fly adjustments when needed and Promark is known for its quota management capabilities.
WEB SERVICES
WEB (CAWI) PROGRAMMING
Promark executes online surveys with our secure web interviewing technology. We offer customized surveys that are advanced, yet still user-friendly, and provide seamless integration and rendering across multiple device types. Our programmers can program complex questions and handle complicated scripting requests with ease. Utilizing multiple checks and balances, Promark eliminates common programming mistakes.
SAMPLE FORMATTING
Sample may be received in many different formats. Promark handles all types of sample formatting to easily integrate into our CAWI technology platform.
PROCUREMENT OF PANELS
A survey is only as good as its sample! We have the ability to purchase sample from the most trusted sample providers in the industry.
MULTILINGUAL TRANSLATION
With the increase of multilingual respondents, Promark offers translation services and can provide online surveys in multiple languages giving a respondent the opportunity to choose their preferred language when participating in an online study.
QUALITY CONTROL MEASURES
Promark has a proven recipe to eliminate deceptive tactics attempted by some participants who fail to provide quality responses. In addition to the safety measures implemented by our panel partners, Promark deploys additional steps on all online projects we conduct.
E-MAIL VERIFICATION
Promark uses an e-mail verification service to scan each e-mail address for validity
OPEN ENDS
Promark proofs each open-ended response for formatting and typographical errors. We can provide open-ended data in multiple forms: raw verbatim responses; verbatims with demographics appended; coded verbatims with an accompanying code list.
QUOTA MANAGEMENT
Promark employs a dedicated team to oversee every project to ensure quotas are being met. Constant adjustments must be made throughout the course of a project to keep quotas in line. Our team has the training and knowledge necessary to make these on-the-fly adjustments when needed and Promark is known for its quota management capabilities.
OTHER SERVICES
